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Jul21
A Quilter's Heaven...The Fun At Moda's Playground Continues...With More Prizes Available For You

Fun in the Moda playground continues….I learned a few bits of info that I thought you all would like to know about Moda I found out while attending a retreat this week.UnitedNotionsBanner.gif

But, first let me tell you readers that the Moda people are reading your comments from my last post and are listening to what you have to say. cutfabric-hangtag.jpgAnd they have added to the “pot” of goodies.  So, now there will be more goodie give-a-ways on Thursday--at least 10 maybe more!  Be sure to make a comment here on this post (by midnight on Wednesday) or on my previous post to get entered in to win…fat quarter packs, charm packs and jelly rolls.moda%20home%20kitchen.jpg

WHY MODA?Someone at the retreat and several Quilter’s Buzz readers have asked about how the Moda name came to be. I was curious myself. It means “fashion” in both French and Italian. And it is short and easy to remember, so says Moda owner, Mark Dunn.

Moda started as United Notions—selling sewing notions--in the 1970’s, eventually they added basic fabrics to their line, which evolved to the creating designer lines.  Moda is the fabric division, which has 24 designers and in-house designers.  United Notions is the notions division and there is also a Moda Home which is the finished goods division.moda%20home%20red%20bed.jpg

“Our customer is the quilter and homemaker who likes working with textiles and cares about her home.  Everything we do involves fabric or is a by-product of fabric.  We love that retro and old nostalgia look and feel and with our products we pretty much stay in the niche”.

"Hookers", "Strippers" and "Fluffers", Oh My!

Jokingly, Mark remarked that this is the only industry where you can you have “hookers”, “strippers” and “fluffers”.

Let me explain….Hookers: are rug and crochet hookers; Strippers: are quilters sewing with 2 ½” fabric strips and jelly rolls; and Flufflers” are what Moda calls the display divas who hang displays and quilts and “fluff” up the store.Moda%20U%20goodies.jpg

Moda keeps up with the trends in fashion and home décor industries as they travel through out the country and the world  seeking the colors and textures are going to be the “hot” new trend.

It was amazing to found out that Moda launches a new fabric collection about every 6 weeks, but they are committed to wait until the entire fabric collection is in stock before they ship any of the pieces.  They are sometimes collecting parts of the complete collection from five or more different countries or locations…They may get the printed fabric from Japan or Korea, the wovens and stripes from India, a velvet or corduroy from another country and a basket or tin to display it in from Africa or Italy. 

Only when the collection is complete does the order ship.  So, essentially, every quilt shop –big or small--that orders fabric from a collection can receive it on the same day. Moda%20amy%20Bradley%20dress%20up.jpg

“We may push the limits of the industry a bit,”, but we are committed to every shop and we understand the way fabric flows through a quilt store, said Mark.

Moda has been innovators in the quilting industry, in addition to offering great fabric collections, Moda was the first fabric company to offer packaged fat quarter bundles, charm packs and jelly rolls to the consumer---and quilt shop owners love that they can reduce their time at the cutting table.

Today, we met with Moda designers and made yo-yos with Alma and Barb and learnedmoda%20alma%20barb%20dyeing.jpg how to remove color from fabric and over dye to make it look distressed.  Amy Bradley showed us her appliqué techniques, introduced us to her new lines and did a bit of a bump and grind dance dressed as one of her alter ego Quilt Divas .  Lynne Hagmeier told us about her “Kansas Troubles Quilters” and retreat center.  And we got to see strike offs of  Deb Strain's current fabric collection and watched as she painted the samples for her next fabric collection.moda%20deb%20strain%20paint.jpg

We got a chance to wander (and ride) moda%20stephanie%20on%20bike.jpgand shop through the 150,000 square foot warehouse. We hooted and hollered with Gracelyn, Kathy, Cheryl, Barb, Lissa, Debbie, Debbie , Angela, Joyce and Mark and other member of the marvelous Moda Crew. (FYI: Delta Dotties Rock.)

THANK YOU!moda%20crew.jpg

It has been a fabulous weekend hanging out with the fun, talented, sassy and kind folks at Moda.  Thanks for opening your doors and hearts to the 90 of us. 

And I guess that the Moda/United Notions crew is doing something right…they are cranking out about 10 million yards of fabric a year! And we are buying it!Moda%20gina%20working.jpg

MODA GIVEAWAYS
And if you want some free Moda stuff.  Make a comment here or on my previous post to get entered into the drawing for jelly rolls, fat quarter packs and charm packs.  And if you want your quilting voice to be heard, make a comment…Moda is listening.

Mark Dunn and Lissa Alexander will be picking out the winners for the drawing on Thursday morning and will guest writing a bit for us as well.  Stay tuned.Moda%20lissa%20and%20mark.jpg

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comments

It sounds like Disneyland for quilters. What fun!

It was a delight to have Gina (Stephanie and shop owners, etc) here for a sneak peek behind the scenes. For those of you that know Gina personally, you know how much fun she adds to any event. Her "sewority-Delta Delta Dotties" did not win the grand prize, but they did score big for originality. It is fun reading all your comments.

Your blog is wonderful - I read it every day and have pushed my quilt guild to bookmark it as well. Your Moda weekend must have been so inspiring. And to meet all those designers - heaven! Thank you for writing about it!!!

Thanks for the great "behind the scenes" at Moda. What a fabulous opportunity!!! I love your blog for all the industry scoop. Keep up the great work!!

It is lovely to see all the things that Moda is putting together...I love all the co-ordinates that go with with fabrics to tell a story...as we are behind a bit in Australia it is really nice to see what is going on on your site...well done...Julie

I am sooooooo jealous! Gina - you sound like you had a blast and I wish I would have been in your shoes! Touring Moda - what a dream!

now that is a fascinating look behind the scenes. i had no idea that's how things happen.

i'm fairly new to quilting (5 slooow years) -- what does one do with a jelly roll?

As long as Moda is listening, I am very concerned about the pricing of fabric. The higher it goes, and the lower the incomes of quilters retreat, more and more people are being driven out.
We need more quilters, young and old, to be joining IN, not to be unable to purchase the best of the fabrics.

woohoo for giveaways!

I love seeing the factory pictures. And one of the best thing to happen to quilt shops is the fat quarter. It's great being able to buy more of a variety to build your stash. Sometimes I'll like a fabric a lot and go back to see if I can find more of it. I've never tried using a jelly roll yet. But I can see how it'd make for some great scrap quilts. :-)

I just pieced my first quilt this week! I'm liking it, now to make the quilt sandwich and all the rest.

Gina, can I be you when I grow up? You got to spend the weekend in a warehouse full of Moda fabric and stuff. Absolutely toooooo diiiiiiee for. I love everything Moda produces and probably purchase some of every collection. They inspire my creativity with every piece of new fabric. Thank you MODA!!

Imagine -- being in a whole warehouse full of my favorite fabric.

The idea of the jelly rolls (strips) is fantastic but the packaging of strips could be improved as it relates to making a quilt. I purchased a jelly roll of Christmas Past and the associated pattern only to find that I would need to purchase 3 rolls to complete the quilt as designed (to have the right number of light strips). I'm waiting until the fabric is out and then I'll purchase another roll and then yardage to make my own strips. Not really what I had in mind.

Boys! Why does it seem that most fabric is designed with women in mind? As the mother of two boys, I would like to see fabric (and not novelty) designed or colored for boys. Boys like more than just red, yellow, blue and green. While I'm not into pink for boys what about a great collection of geometrics win purple and orange?

I just love the 'jelly rolls'! I've already used 3 rolls and I'm anxious to do more!

Hi from Vienna, Austria... I am always in awe when reading your blog! All these insights into the industry..well, Europe is far away from this appreciation of our craft...but we try :) I just noticed that actually when I buy my Moda fat quarter packages they have travelled already many long distances to reach me, because somehow I thought that the cotton fabric is produced in the States. However, thanks for the great job you do! Christine from Vienna

Great to see behind the scenes. Moda's one of my favourite fabric houses, not only for the quality of design, but the quality of the fabric - it always feels so lovely in the hand. I particularly like fat quarter bundles, jelly rolls, charm packs, anything that lets me have 'a little of a lot' so I have plenty of different fabrics to play with, and it's good that a fabric manufacturer is facilitating this in ways that could be just time-impossible for quilt shops.

What a very interesting article.

Someone else commented on the price of fabric. In the UK the cost is too high - I know that shipping etc has to be added in and that quilt shops need to make a profit, but when it takes getting on for 2 hours of adult minimum wage to buy a metre of fabric, (and some places are charging £10 a metre) quilting becomes a luxury. Very worrying.

Amazing, according to your article, I'm a hooker, stripper and fluffer! And may I add extremely happy to be all 3!

Well I am a Hooker also, A Hooker for Moda that is, I am Hooked on Moda!!

free moda is always good

How interesting to gain a behind the scenes view of this incredible company.

It is so awesome to see people who care about us fabricholics and got to have it tools! Thank you sooooo much Moda for going the extra mile for these folks and us, it is hard work, I sure do appreciate it - my enthusiasm is thru the roof after ready this last article! Thank You, Thank You, Thank You! :) I off to my latest jelly and pattern, look out machine, here I come!

I really enjoy your blog and read it regularly. I'm learning so much! Moda fabrics are my favorites - they just feel so good and there's so many beautiful collections. Thank you!

I would love to know the process of fabric designing. Which comes first, the designer or an idea of the fabric design. Moda is my all time favorite!!
They just always fit my taste in fabric colors and design.

It's great to find a company that actually pays attention & responds to its customers! Go Moda!

Mark; I know there are a lot of shop owner wannabe's out there. Why not have a contest where the contestants either submit a business plan or composition of sorts about their dream quilt shop. The winner could receive and invitation to your next event. The rest of us quilter's would be winners too, as it may result in a new quilt shop opening somewhere, by pushing someone's dream into a reality. Moda would win too by having another outlet for their fabrics.

Lynn

I'm loving the new products Moda is coming out with, the premade things. Not only are they gorgeous and useful but a great source of inspiration. Thanks!

Moda is by far my favorite fabric manufacturer. Their fabrics always have a consistent quality and beautiful designs. I only wish they weren't so prolific!!!

Gina, I love the information you bring to your posts. It's inspirational. Your Moda posts were great. I've always known I can count on Moda fabrics for my quilts. I love their lines and their willingness to listen to quilters. Thank you.

WOW! and WOW! to both of your posts about Moda! It would be unbelievable to see all that fabric in one location. I just get energized thinking about all the colors! What a great trip for you! Thanks for sharing the experience.

Great Moda adventure! Loved the bike for shopping. I enjoy "Quilters Buzz" and often pass on information from here to my Guild.
Thanks.

Thank you for giving me space to tell Moda I judge every manufacturer's quality of fabric against what I get from Moda. I always look forward to their new lines. Wish I had been with you, sounds like you had great fun.

We had a great time at Moda U this week. Soooo much to see and do, everyone at Moda went way out of the way for us.
Thanks for a great week!!!!

Thanks for all the info. It's exciting to see how things are done in the fabric world. But, do you produce the designs on all types of fabric for example linen, or velvet, etc?

This story is great! I love to hear how the industry works from the inside and especially that they care so much about the product they sell. Thanks!

I love Moda's line of home dec accessories--especially the vintage-look tablecloths. I also have a bag of the hankies that I take out and admire every now and then. They're going to make a lovely little project--probably a baby quilt. Thanks for the opportunity to win a Moda prize!

Wow! I love Moda fabric! When I see the name I know it stands for quality and I'm willing to pay the
price. I can trust Moda and it's high standards.
When you put your heart and soul into a quilt you want to use the best materials available. Thanks for such a great blog!

I love the inside bits about Moda. Keep up the great work on your website. I love reading your blog! It's always insightful:)
Laura

What a wonderful vision the Moda people have had in predicting exactly what we love to quilt with. Their colors, styles and quality have given all of us a great product to enjoy.

I love Moda fabrics. They're so yummy.

I taught Home Economics for more than thirty years. I retired two years ago. I never imagined how beautiful the fabrics would become. I love your fabrics and love qilting with them.

Hi Everyone, I rarely use anything but Moda, they have the leading designers, My Favourite's are 3 Sisters and Chez Moi and many others. The quality of the fabrics are always fantastic and the proof of that is how you can wash them over and over. Yes I agree they are not a budget brand but they represent great value for money. The collections are always very thoughtful and if I am going to spend hours making an item, I want to be able to hand it on to someone else, for them to enjoy. Thanks Moda for many happy hours.

Thanks for such a wonderful article.
I love Moda, it's my most favorite fabric, I have been using Moda every since they started I think.
I just love the charm packs. I just made the table attire runner pattern this weekend from the holly jolly line from the charm pack, and purcharsed xtra backing and binding. It turned out so cute, I'm going back to my quilt shop today to get 4 more charm packs.
deb

Thanks for a behind the scenes look!

Moda fabric is the reason that I started quilting. I am still brand new to quilting and have lots to learn but I know where to look first for fabric www.moda.com. Of course then I have to decide which line of fabric ....

Your fabric is beautiful Thanks Moda and thanks Quilters Buzz for keeping tabs on the quilting world.

Stacey Traister

What an amazing sounding company! Did they want to open a location in Canada and hire me?!? LOL!

Love your blog. And I'd love to have your job. So interesting hearing about Moda.

WOW! Thanks to Moda for being so generous and thanks to you for a great blog!

Thanks for the insight into the world of Moda!

Wow Gina!! what great fun,I feel like I lived it through you and Steph.You two are so lucky to have had this adventure. I love to hear of the development of Modas company, especially the vintage inspired pieces.
Jan Lutz

I LOVE Moda fabrics! While the price of the fabrics may be inching upwards, I am not willing to sacrifice quality for quantity. If I'm going to spend my "free" time quilting, then I make sure to work with only the highest quality fabrics. And Moda definitely has cornered the market for high-quality fabrics! I love 3 Sisters, Blackbird Designs and April Cornell, and try to buy at least something from each of their collections, even if it's just a charm pack for a mini-quilt. The other thing I love about Moda is their innovation: charm packs, jelly rolls...I look forward to every quilt market to see their new ideas!!
Michelle

Modas are really my favorite fabric line. Thanks for a great and enlightening post.

I love "behind the scenes" explanations of my favorite companies! OK, who is the genius behind the jellies and charms?

Thank you Moda - I have a pattern that will be perfect for the jelly rolls!

I love Moda!!

Love Moda and your blog!

I LOVE moda and its sometimes hard to find in Hillsboro, Oregon! My store says its too expensive to buy the line .. how about half bolts for smaller stores?
I have only been quilting 2 years and charm packs are my favorite! Love them and it makes it easy to order online when I can see sample!
Thanks Moda!
More diagonal stripes please!

Gina...I am so sorry you were so close and did not get to come out to Quitman to visit! I would have loved to see you again...oh well, see you in Houston?

Deb Luttrell

More! More! I love this stuff, what a great blog. Mark is a marketing genius!

I love Moda fabric and know that the quality is worth every penny of the price. My first purchase was the Sanctuary line and it is so lovely. Thanks for the tour, Linda

Sounds like your having fun.

Again -- fun, fun, fun! I'm playing with some Moda fabric now and loving it. The Bleeker Street line has been a joy to work with -- and come to think of it, my last quilt was almost all Moda as well -- Holly Jolly. Hmmnn...guess I really love their fabrics!

Sounds like you gals are having a blast. I wish I was there!

Thanks. I always learn things reading your blog

I LOVE Moda fabrics. I enjoy quilting, but am not a "country" girl. Moda givrs so many more curretn options.

Moda has made the equivalent of fast food for quilters.
Brilliant
Maggie

Great to see Barb and Alma. I was lucky enough to attend a class with them here in Australia! It was wonderful and I often remember that class when working on an applique project.

What fun!! Thanks for sharing.

I've recently learned from a friend, just how much fun a jelly roll can be. She got one, and made potholders, placemats and about 12 other things. And you know, if my friend has one, I have to get one too!! :)

Karen - oh and I also saw a pretty cool tote made from a jelly roll.

I knew their fabric was great, but it sounds like they are a wonderful company to work with also! What a treat to attend this gathering! Thanks for sharing it here!

Just keep doing what you are doing Moda. It seems you get everything right, from top notch product quality to designs both trendsetting (Butler, Urbanchiks) & timeless (Brannock/Patek, 3 Sisters, etc.) And a bit about your merchandising: jelly rolls, charm packs? Genius!

It is important to me that you keep innovating and setting the bar high. I have three daughters and I would love to pass my quilting passion on to them. When I think of the future of quilting, Moda is the name that pops into my head first.

Thanks so much, Gina, for such a wonderful source of info.! Moda is the best fabric (Fig Tree Quilts is tops on my LONG list of absolute favorite designers.) Keep up the great work!

This is my first visit to the site and I have already bookmarked it. The Moda info is great - it shows that a great deal of hard work takes place before we even start shopping and quilting. I love Moda fabrics and find I am frequently drawn to them before I even know they are Moda. And the feel of the fabric is great. Thanks.

This is what I plan to do in my next life. What fun to see how is all comes together. Just like making a quilt. Thanks for the behind the scenes tour. I only discovered your website after I returned from the machine quilters show in KC where you were right there by that beautiful quilt. What a work of art. I feel fortunate to have seen it up close.
Thanks for the BLOG.

Wow, how awesome it must have been to wander through that warehouse! I would have passed over from fabric shock!

I look forward to your enthusiastic blog entries, and I enjoy your links and pictures. I am new to quilting and it is wonderful to see the work of so many talented people. Thank you!

A dream come true. Thanks for sharing your weekend with us. The moda lines are my favorite by far. Plus I have made some great quilts while participating in Moda "U".

I'm so curious to know how designers can predict what is going to be big sellers. Especially since they're designing patterns with colors that aren't going to be released for quite some time...

I LOVE MODA...Thanks for sharing with us...Toni

10 Million Yards!!! I must own most of it! At least that's what my husband would say!!! I love Moda, when I worked in the local quilt shop, it was the line I sold most. I can't say enough good things about how much I love the feel, texture and how it glides through my machine so nicely. Thank you Mark and everyone for providing the opportunity to create and do the things I love most. Quilting! Kristy

Your weekend at Moda sounds fantastic! Wish I could have gone along. I think Moda has the best fabrics available.
Cheryl

Oh how I would love to go to Moda someday myself! I *love* their fabrics! And I love your blog, too, Gina! The places you take us! :-) I am currently "in love" with Chez Moi, I just made two tote bags from it. Keep up the good work!

I love the "behind the fabrics" look at things.

I Love MODA charm packs, and so does my 12 year old daughter. She's going to use them for her first quilt.

Isn't this what quilter's would call HEAVEN! Thanks for the inside peek at my favorite fabric company.
Karen

Just found your site. It is so informative. Thank you.

Don't have any suggestions right now, but will keep that in mind. I'm funny that way, I like to express my opinions.

I've always loved Moda and all their wonderful products.

Quilter, Lori

Moda is THE fabric I can trust to be top notch in every way. The hand of the fabric and the designers are wonderful. I am a Moda Momma. Thanks for the look into the "backroom".

WOW!!!! Leave it to you to keep us all abreast of the latest and the best!!! I never could have made the tour, I would have passed out from trembling just entering their warehouse...so a great big THANK YOU to you for filling us in on all the details. What an amazing process goes on to keep us all happy and in fabric.
Moda is my favorite line and not only because of all the wonderful designers...but the quality of their fabric is soooooooooo consistant and I could pick it out with my eyes closed.
Thanks for the opportunity to win some exquisite fabric. Cheryl, MA

Moda won my heart with their sock monkeys collection and continue to keep it everything else I've seen them do. Thank you Moda, for your quality product and it's easy accessibility.

How fun to get to see the innner workings of Moda! Love those fabrics. Thanks for filling us in!

I would like to see more boy-oriented fabrics. Some of the oranges and greens out there now are wonderful. And boy fabrics don't always have to have sports or cars on them. Or how about more gender-neutral stuff?!

Moda's website alone is fabulous. I can't imagine what the facility was like.

I too love Moda fabric, I love the hand (feel) of Moda fabric. Making quilts from Moda fabric is a pleasure, and makes quilting fun.

Wow, I'm officially jealous! Can't imagine anything more wonderful in the world than day at Moda!!! Hands-down, my favorite!!

Oops, that last anonymous was me! I was having trouble seeing through the pea-green jealousy haze! LOL

I LOVE MODA fabric - I would like to see the 'charm packs' offered in a bigger size, like 8*8 or 10*10 even - will this ever happen?? Thanks!!!

I love Moda Fabrics! They feel so good and the colors are so rich! They really have the prettiest prints.
What a fun time you must have had! I am green with envy!

I'd love to be entered in the contest! I just bought some Moda fabric today in fact...I love it all!

Gina,

Loved the visit to your shop today. What a great place, just wanted to stay and visit all day.

Thanks for so much hospitality and your great ideas.

pardon me as I wipe the drool of my keyboard...1 million bolts of Moda you say? You lucky gal!

Thanks for the virtual visit! Love the lovely Moda fabrics :)

You always have great articles. Love to read them.

I really love the Moda line of fabrics! My local store doesn't carry the whole line, so I must go out of town or buy online. The new Holly Jolly line is adorable! The factory tour is like a dream come true!

I am hoping to be a winner this time! Love Moda!

Jelly rolls are the greatest thing since sliced bread.

I went into a quilt shop a year ago that was about an hour away and fell in love with the moda fabric! Are quilt shops the only places that carry those lovely fabrics? The company should make the fabric more accessible to people everywhere. I've been trying to hunt it down on e-bay, but they don't offer any quanities.

I too love Moda fabrics and have stashed several for retirement fun; Im a nurse from Usa retiring in Canada as Im married to a Cdn; really love Deb Strains work and have some of it; were planning our retirement home around the woodsy cabin theme and doing as much of it ourselves as we can;Happy New Year to all and as they say; quilting is good for the soul"

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