
I have heard it through the woven world of the fabric grapevine that two creative talents are joining the design team at Moda/United Notions.![]()
Joelle Hovenson, owner of Manhattan's purl soho and purl patchwork and the fantastic blog, the "purl bee" is creating one of the new fabric lines.
I am very interested in what "look" she is going for. I got the chance to see a bit of Joelle's style when her apartment was featured in Martha Stewart's Blueprint magazine (June '07 issue).
The pattern for the quilt on Joelle's bed is listed on Blueprints website. As a matter of fact, Stephanie and I quilted that quilt for her. We got our name listed in the magazine as the ones who "quilted and finished" her quilt. (Pretty cool for us.)
Anyway, congrats to Joelle. I am sure I can talk her into "telling us more" and giving us a sneak peek of the line. And if you haven't been to the "purl bee" blog...it is a must see blog.
The
other "girl" joining the design team is a talented artist/illustrator who has already wrtten over 150 books and has published hundreds of millions of greeting cards and other goodies....Now, Mary Engelbreit will be designing fabrics for Moda and for us!
Most of you probably already know of Mary..her Home Companion magazine..her unique look...and fresh style using "Breit" colorways. She is a talented catch, for sure--I am anxious to see what this "queen of everything" has in store for us as well.
Stay tuned.
(Photos and graphics thanks to Joelle at purl, Martha Stewart BluePrint magazine, and to Mary Engelbreit.)






comments
WOW Mary is joining Moda?? How wonderful. I love Mary's things. She will be a great addition to the Moda family for sure.
Posted by: sharon | August 22, 2007 11:20 PM
Congratulations to Joelle on her line for Moda. Her store and her blog have a simple, elegant and modern aesthetic so I'm looking forward to her fabric designs.
Posted by: Tanya Whelan | August 23, 2007 7:20 AM
Wow! You guys always have the scoop! I love the purl blog and website!
Posted by: Mary Ann | August 23, 2007 2:04 PM
Oh how lucky Moda is to make such a great catch!!!
Mary Engelbreit and Joell from Purl are such great talents. Congratulations to all!
jan lutz
Posted by: jan lutz | August 23, 2007 6:21 PM
Moda, Moda , Moda ! How DO they do it?
Always something exciting coming to keep us impatiently waiting!!!
Posted by: Kim J | August 24, 2007 7:18 AM